Dana on Marketing Messages: Marketing Ideas Ready to Roll

Blogs should be less formal than other types of writing (i.e., articles and white papers). Once you have the theme developed and the blogger named, you're halfway there. Bonus points for doing a weekly blog, BTW.

Make room for this blog on a prominent page of your Website. Personally, I like to see it on a printer's home page. Barring that, make sure there's a link to it on the home page. Every blog post should have a visual, making it more likely to be read and shared.