Dana on Marketing Messages: Marketing Ideas Ready to Roll

Don't stop there. Share each blog post in an e-mail to customers. Make sure you tell them ahead of time what your plans are—and get them to opt in before you e-mail them your blog. Encourage recipients to share these e-mails.

You should also link to each blog post on Twitter and on your company Facebook (FB) page. If you're on Google Plus, share it here, as well. Add it to your LinkedIn profile.