Truths from the Trenches –Dana

Imagine for a minute that you're in a room filled with print customers. It's a good-sized group of about 75 professionals from a range of industries like 
financial services, retail, gaming/entertainment, non-profits, colleges and universities, health care and manufacturing. They're a print-savvy audience, with the majority having more than 10 years of experience working with printers. There are creatives (graphic designers) in the group and some marcom professionals, as well.