Truths from the Trenches –Dana

If you have been doing this for a while, you have a gut feeling about who can do it.

Experience—we want to work with a company that does printing for our type of business (retail).

Interaction with pressmen—are they treating me courteously on press checks or not?

Another key question I posed to this group is one I always ask: Do you choose your printer based on technologies and equipment? The responses at this particular event were fairly consistent to what we've heard in the past: