Truths from the Trenches –Dana

We print large volumes of jobs, so we ask prospects about locations.

We're concerned about less freight and more "green" printing.

The key takeaways for me that day are these: print customers want more education and information on new technologies. No matter how much their roles evolve or how much work is shifting from offset to digital and/or print to e-media, customers need this education regularly. They are finding ways to keep up with print technologies and applications, but it's an inconsistent education. They go to their own printers first. They reach out to their peers. They're using LinkedIn (much more than Twitter). They applaud the paper companies for the quality and breadth of their customer education.