Truths from the Trenches –Dana

What if you could ask them what they expect from commercial printers today? What qualities are they looking for? What would make them choose Printer A over Printer B?

I was lucky enough to be in this situation at our Print & Media Conference in September. On each day 
I moderated a Brainstorming Session, designed to engage the audience by encouraging them to discuss anything related to their roles. Getting this large of an audience to speak publicly about their printing preferences, career challenges and print buying behaviors can be challenging—but it's also a most enlightening opportunity when it works.