How Buyers View MSPs –Dana

We’ve blogged about it, written editorials about it and debated it in town-hall-type meetings. The movement among printers to become Marketing Services Providers (MSPs) continues to spark controversy.

In May, I blogged about it for 
PIworld.com. All hell broke loose. My concern was—and is—that some printers started offering one or two campaign-type services (like variable data printing or Web-to-print) and called themselves MSPs. It's this shallow, in-name-only 
rebranding that I object to, not the fact that printers must evolve.