How Buyers View MSPs –Dana

This production manager prefers to work with printers who are the best printers. When asked what marketing services might be the best fit for printers, she replied, "I really don't think any marketing services are a natural fit for a printer. A good printer is a master at custom manufacturing."

What would impress her is a printer who partners or merges with an advertising/marketing firm. But a printer acting merely as a broker for marketing services isn't an acceptable arrangement.