How Buyers View MSPs –Dana

An Opposing Stance

She takes pride in having "worked tirelessly and consistently to keep clear lines of definition between designer and printer—placing value and merit to let each do what they do best." Her print providers are already helping with mailing list management and VDP/fulfillment, as well as online ordering. The growth in digital printing capabilities has moved a large part of traditional mailing house business to printing firms that offer mailing services. But, she draws the line when it comes to programming talent and marketing expertise.