How Buyers View MSPs –Dana

If the MSP printer were partnering with professional, experienced marketing experts, she'd be "far more receptive to expanding the services used." Then, she made an interesting analogy between printing qualifications and marketing qualifications.

Traditionally, good printing is a combination of things like experience, equipment, value, attitude, sales—and honor. "What are the parallel criteria for MSP qualification?" she asked. They have yet to be developed. This makes the evaluation of "evolved" or next-generation printing firms that much more difficult. The bottom line is that she's open to working with MSPs, but would start with printers she already trusts and with whom she has a rock-solid business relationship.