How Buyers View MSPs –Dana

It doesn't surprise me that some buyers are more open to working with "evolved" printers than others. There will never be consensus on this topic, any more than there will be consensus about working with brokers vs. sales reps. Evolution within the industry is necessary for both buyers and manufacturers. It will be interesting to look back in 10 and 20 years to see how far we've all come. What will the printing industry look like? What will be the role of print buying pros? Will we still have specialists in this medium or will we have generalists?