How Buyers View MSPs –Dana

The responses I received were interesting in how much they varied. Comments from three women, in particular, gave me a lot of insight into current opinions among buyers. They work in different industries and have different levels of experience. They prefer to remain anonymous.

The least experienced, with eight years in the business, works in production management for an Ivy League university. She's all in favor of this changing role for printers. She welcomes partnering with her printers so that together they can "develop and troubleshoot from the marketing side through to the execution side." Some of her printers are already operating as MSPs. They have helped develop direct mail campaigns for some of her clients.