How Buyers View MSPs –Dana

Her take on printers as MSPs is different. Although she fully understands why printers must evolve (and says that 90 percent of the printers she's worked with for 20+ years have moved in this direction), she's yet to find one who's really proficient in marketing services.

She's open to the notion, yet skeptical. Most of the evolved printers she knows "don't have the infrastructure needed to employ subject matter experts in the new arenas they're playing in…Too often they're not nearly as skilled at their new offerings as they claim to be."