Dana on Marketing Messages: Promoting a New Service
The majority of printers aren't great at self-promotion. Many still think that their sales reps handle the marketing responsibility. That's just wrong.
For this month's column, I decided to share some practical ideas about how to use content to promote a new service. The great thing is about this strategy is that much of the time you can write the bulk of the content once and slice and dice it in different "flavors" for appropriate formats.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
