Dana on Marketing Messages: Promoting a New Service
Upload it to your YouTube channel. Add it to your site. Add the link to your digital signature for your company e-mail. Have every employee do the same for a certain period of time, so that this new service is promoted in every e-mail.
6| Post it on Facebook. Facebook is a breezier, friendlier place for you to spread business news. Your content here should still be professional, but you can get away with a lot more casual posts. Once your site is updated with the new capability, announce it on Facebook and include a link to the main section. If you make a video, there's another Facebook post.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
