Dana on Marketing Messages: Promoting a New Service
7| Tweet About it. I hope you have a company Twitter account. Tweet about your new service, with a link to your site and then to your video. But don't simply post announcements to Twitter—or any social media site.
Aside from an initial announcement, you can effectively promote a new capability on social media by writing content that 1) indicates how your company solves problems for customers by virtue of this new service and 2) establishes your reputation as an expert in that area.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
