Dana on Marketing Messages: Promoting a New Service
For example, your initial social media post might be, "Great news! We now have comprehensive lettershop capabilities & fulfillment services. Check us out!" Link to your site.
That's just step #1 on Facebook and Twitter. Ideally, you should continually promote this service on social media, so you move from a broad announcement to showing off your expertise. Maybe you'd post something like this: "Did you know that oblong booklets must be prepared for the USPS with the spine on the leading edge? You'll pay more, otherwise."
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
