Dana on Marketing Messages: Promoting a New Service
By feeding your social media channels with this kind of industry insight, you establish a reputation as an expert. Over time, it will pay off.
8| Blog About it. It's important to have a company blog that's posted on your home page and/or easily found by a site visitor who lands there. One of the advantages of a blog is that you have multiple opportunities to paint yourself as an expert in a specific field (printing) as well as in sub-categories that are related to your field (mailing/fulfillment, design, paper, typography, file formats, etc.—get the picture?).
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
