Dana on Marketing Messages: Promoting a New Service
When you have a new service, you can write about it numerous times in your blog. Naturally, you post links to each new blog post in all of your social media accounts. A blog is the gift of content that keeps on giving.
These are eight key ways to promote a new service using content. There are lots more. Maybe you send a letter. Down the line you might do a Webinar or an open house. You might develop content for an e-book, filled with educational insights.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
