Dana on Marketing Messages: Promoting a New Service
Identify the channels that feel natural for your company. Just know that sending out a news release, updating your site, and asking all of your reps to tell their customers about a new offering is not enough. Promoting is a process. Be diligent about it and use all of the content channels at your fingertips. PI
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
