Dana on Marketing Messages: Promoting a New Service
Let's say you've just added mailing and fulfillment capabilities. (I didn't pick this at random, by the way. From research I've conducted over the past nine months, this is the #1 value-added service that print customers seek in a print provider.)
How would you promote it? Luckily, with so many digital channels available, you have a powerful smorgasbord of marketing media at your fingertips. Your goal is to share the news with your customers, as well as your prospects, so that they start sending this work your way.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
