Dana on Marketing Messages: Promoting a New Service
But sharing the news is just the first step. After your initial announcement, you must convince your audience that you're an expert in mailing and fulfillment. They need to know that you have the trained personnel, equipment, workflow and safeguards to handle their mailing and fulfillment needs. Your customers trust you as a printer. When you add a new capability, you have to prove you're the best resource for that, as well.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
