Dana on Marketing Messages: Promoting a New Service
This is where judicious use of content comes in. It's not enough to blast out one e-mail, news release or postcard with a "We're now offering mail and fulfillment services!" message. That alone won't do anything.
I suggest you approach it like a pie: cut it up into manageable slices and dish it out one tasty slice at a time—and over time. Here are my suggestions for promoting your new service in eight ways.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
