Dana on Marketing Messages: Promoting a New Service
1| Website Content. You know this, but I'll say it anyway. Your Website must be updated with the details about your new service before you announce it. This includes the following:
- A detailed section devoted to Mailing & Fulfillment (naturally), linked from the home page.
- A special announcement on your home page.
- A blog post, announcing the new service.
- An equipment list inside the new section, which must also be added to your overall equipment list; don't forget.
2| News Release. The obvious first choice for a public announcement. Write a news release detailing the new capability and specific services you now offer. Presumably you have employees dedicated to mailing and fulfillment. Identify the manager, playing up his or her experience. Include a quote or two, perhaps one from the president and one from the manager.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
