Dana on Marketing Messages: Promoting a New Service
If you've already taped a video, include a link to it. Send the release to your media list. Don't forget to add the release to your Website in the News section.
3| E-mail Your Customers. Craft a special e-mail message for customers. It should be professional, but not nearly as dense as your news release (though you can certainly pick up some content from it). This e-mail should exude excitement. Remember, you're thrilled to be able to offer customers a brand new service.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
