Dana on Marketing Messages: Promoting a New Service
Let them know that their rep will be following up shortly to answer any questions they might have. Again, if you have a video, include a link. Want to make a special offer for customers' first mail projects? Announce it here.
4| Direct Mail. Consider creating a postcard, or a series of postcards, that highlights your new service. It should be big on creative. Keep the copy to a minimum to avoid a cluttered, messy message. Include a QR code if you have a special section on your site about the service, or link it to that video.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
