Dana on Marketing Messages: Promoting a New Service
If you do a series of postcards, each one must be different. The first one should announce the service. The second one can feature a particular offering, such as hand-kitting services. The third one could include a bulleted list of industries you serve or the kinds of kits you handle in fulfillment.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
