Dana on Marketing Messages: Promoting a New Service
5| Record a Video. A brand new capability is the perfect reason to do a video. This is so much easier than most people realize. Keep it under two minutes long. Write the script, highlighting the main offerings. Ideally, someone in charge of mailing and fulfillment will be the person videotaped; if not, the company president could do it. Have props. Be upbeat and excited. Smile. Shoot the video. It can be done in a few hours.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
