Dana on Marketing Messages: E-newsletter Success Secrets
If I weren't such an active e-mail marketer, I wouldn't be able to write about it for anyone else. My e-mail marketing tips from the past 15 years can help you succeed at it as well, as long as you're willing to do the work and commit to it for the long haul.
How am I defining e-mail marketing? For this column, I'm writing about one specific product: a regular e-mail newsletter that you send out to customers, prospects and anyone else who's interested enough in hearing what you have to say.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
