Dana on Marketing Messages: E-newsletter Success Secrets
Believe me when I tell you that I made plenty of mistakes with my own newsletter over the years. I've learned that it's important to get feedback from readers, correct problems, improve technical glitches and constantly aim for excellence in your material. Think fresh ideas, establishing one voice, reflecting your audience and even targeting your e-newsletter, if possible.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
