Dana on Marketing Messages: E-newsletter Success Secrets
Unless you're a lean, mean writing machine, don't do what I do and send out a weekly newsletter. It's a huge amount of work. Monthly will do just fine for most printing firms. Surely you can come up with 12 topics a year.
Have the design of your e-newsletter mirror your Website. It needs to have your branded look and feel. Sometimes I think of my weekly newsletter as my traveling Website. My real Website is my home base, ready to be explored by newsletter readers just itching to learn more about what I do.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
