Dana on Marketing Messages: E-newsletter Success Secrets
E-newsletter Is a Gift That Keeps on Giving
Maybe the best secret of all is this: your e-newsletter is just the beginning of a content marketing machine. You write it once to e-mail to your list (always opt-in, remember). Next, you upload it to a section on your Website. I have mine under a Print Tips section and always add a teaser from the new Tip to my home page each week. Post it as links to all social media channels.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
