Consider doing a series of e-newsletters on one topic. For example, if you're a specialty graphics firm, you might write several issues on vehicle or building wraps. After the series is complete, bundle them up into an e-book, which you can then give away on your Website and through social media. E-newsletters have long tails. Write an issue and repurpose it wherever your audiences may be reading.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com