Dana on Marketing Messages: E-newsletter Success Secrets
Develop interesting content, solicit and collect feedback, and listen to your readers. Sending a regular e-mail newsletter is an excellent way to establish your company as an expert in your field and spread the word about the good you do—to an audience that needs your services. PI
About the Author
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She's as comfortable working in social media as she is in traditional media, and now she's on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference. Although she's exited the event business, she is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
