Dana on Marketing Messages: E-newsletter Success Secrets
Since 1999, when I started out on my own, I have published a weekly "Print Tips" e-newsletter. Week in and out, I write and distribute my "Tips" every Monday. I use Constant Contact (though there are many terrific e-mail management services out there) to handle the distribution.
An e-mail newsletter fit my needs because I couldn't afford printing and mailing hard-copy newsletters. It was important for me, as a new business owner, to spread the word that I knew about 1) the printing industry and 2) how to write.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
