Dana on Marketing Messages: E-newsletter Success Secrets
An e-mail newsletter is an excellent marketing channel for printers. It can supplement your print campaign, your social media activity, your in-person sales calls, your telephone conversations with customers and prospects, your customer events and any other marketing efforts you have going on.
The primary reason why a printer should bother doing an e-mail newsletter is because it gets your name in front of customers and prospects on a regular basis. Provided your content is solid (informational and well-written; not promotional and cheesy) and relevant to your list, you're providing terrific value.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
