Dana on Marketing Messages: E-newsletter Success Secrets
A second reason why you should use this tool is because it's unobtrusive. It's the opposite of a cold call (which I hate). People opt-in to your list—they're asking to be on it, or giving you permission to send it, which is the first big step. Once you crack the content code and deliver interesting information that your readers look forward to, you'll find that your e-mail gets saved, forwarded and much anticipated. Over time, you'll become a trusted resource. People will hire you and refer others to you. If that's not a measure of success, I'm a monkey's uncle.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
