Dana on Marketing Messages: E-newsletter Success Secrets
Here's another reason to do a regular e-mail campaign: It's perfect for sharing big announcements, hosting contests and featuring new services from time to time. Readers who look forward to good information from you will not mind bits of promotional content placed around the main article—like sprinkles on a cake.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
