Dana on Marketing Messages: E-newsletter Success Secrets
Sending an e-newsletter is a lot cheaper than sending a printed one. Is this heresy? Maybe, but it's the truth. If you can afford to send both, by all means, go for it. Added benefits of an electronic version of your newsletter are these: they can be shared with a click of a button. Hyperlinks can be accessed and tracked. With services like Constant Contact, you can see who opened an e-mail, who clicked on which links, who forwarded an issue, who opted in—and who opted out. That's a whole lot of intelligence right there.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
