Dana on Marketing Messages: E-newsletter Success Secrets
Focus on the Steak, Not the Sizzle
You'll be immediately tempted to write e-newsletter copy that sells your company. Don't. Respect the intelligence and the time commitment of your readers. They can visit your Website and see everything you offer. Use the newsletter to spread your insights on one topic per issue. Educate them. Don't condescend. Don't badmouth competitors. Your copy can be surprisingly short (a few hundred words) and should always have a visual to accompany it.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
