Dana on Marketing Messages: E-newsletter Success Secrets
Most of the e-newsletter real estate should be given to one article. Your e-newsletter isn't a VW Beetle into which you're cramming 42 clowns. Keep the content short enough to be read within five minutes. Sales-heavy content is a turn off; you'll lose subscribers.
E-newsletter Mechanics: Helpful Tips
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
