End of Print-Centric Buyers —Dana

Jim Derochea, the vice president of key accounts in client services for PPI Solutions, and a former corporate print buyer with decades of experience, wrote, "Print buying will continue to evolve into more of a multi-channel buying realm. I believe that the standard will be for 'Print Buyers' to manage the deployment of congruous messaging, across various channels 'tomorrow' rather than deploying one message across one channel (print) as we have for so many years.