End of Print-Centric Buyers —Dana

"Print will not die. Overall volume may be reduced and more diversified, but will likely be used in the communication mix in new and different ways than we have become accustomed to," Derochea adds. "The 'Print Buyer' will not only have to be knowledgeable in the other channels, but will also need to learn and adapt to the innovative new ways that print (and the other channels) will be incorporated into the communication mix.