End of Print-Centric Buyers —Dana

"So I can foresee more of that evolution happening for production pros as the publishing paradigm grows, diversifies and evolves," he says. "A production professional will have to be 'platform agnostic' in making things happen, whether the destination is a printed piece, Web publishing, e-book platform (whatever that will be), video, audio, ancillary merchandise, holograms or whatever else is thought up in terms of format."