End of Print-Centric Buyers —Dana

"We no longer use the term print buyer in my office," notes Blair Weidig, SVP, production services at LehmanMillet. "The job is evolving, and if one is to stay current, the print buyer had better learn some new technologies. Just as it's important to stay abreast of new printing technologies, it's now more important to stay current with mobile, social media and other new media. …A traditional print buyer now has a much broader role than ever before, and if we play our cards right, that role will continue to expand. The print buyer has evolved into a media mentor, ensuring that all campaigns work in all media."