End of Print-Centric Buyers —Dana

"The facilitator, or 'new' print buyer, will be saying, 'I also need to push this out in multiple versions.' As a designer, I create this very content-rich piece. Then I strip away pieces of information that still keeps the document contextually vibrant. But it is not as wordy and, moreso, it's appropriate to be put on the Web. I then take that version and use it to create a tablet version. Ultimately, I will strip it down one more time and put it on a mobile app of some sort."