End of Print-Centric Buyers —Dana

The roles of designer and print buyer will change in lockstep, notes Dejan. Customers will expect these creatives to be fluent in lots of languages. They must understand both Macs and PCs. Then they must understand HTML, XML, XHTML and XMPie. Traditionally, print buyers have been fluent in things like typography, inks and press proofing issues. Tomorrow's professionals will still need that fluency, but must master even more "languages."