End of Print-Centric Buyers —Dana

Print buyers will become media generalists. This evolution is full of challenges and opportunity. The titles are insignificant. The roles are what matters, and these will be defined and redefined over the next several years.PI

—Margie Dana

About the Author
Margie Dana is the founder of Print Buyers International (www.printbuyersinternational.com), which offers educational and networking opportunities to those who work with the printing industry. She produces an annual print buyers conference (www.printbuyersconference.com) and has written her popular e-column, "Margie's Print Tips," since 1999. Dana speaks regularly at trade events and offers consulting services as a print buyer specialist. She can be reached at mdana@printbuyersinternational.com.