End of Print-Centric Buyers —Dana

Fewer and fewer print customers have "print" in their titles. Looking at the titles of registrants we already have for our 5th Annual Print & Media Conference this November (www.printbuyersconference.com), I can tell you that only 18 percent do.

Mariah Hunt, senior production manager at Digitas, spoke of the shift in names at the agency. "We are called 'print producers' here. No more production or print production managers. We also use the term 'offline' to differentiate ourselves from the 'online' crowd."