End of Print-Centric Buyers —Dana

Irreversible Trend

As offset printing declines in business usage, fewer full-time professional print buyers are needed. In an online survey I conducted early this year among print buyers who were laid off due to the economy, 36.6 percent of the 134 respondents reported that 100 percent of their duties had been related to printing, and another 30 percent indicated that about 75 percent of their duties had been print related.